Marketing-Driven. Relationship-Focused.

Picture of a woman with blonde hair and a brindle Spanish Greyhound

I didn’t get into real estate because I loved houses (though I do, and watch way too much HGTV).

I got into it because I love strategy. I love psychology. I love helping people during big life moments. And buying or selling a home? That’s about as big as it gets.

After years leading global marketing for brands like Apple, Volkswagen, Microsoft, and Burger King, I saw an opportunity. The way billion-dollar brands are positioned — with precision, creativity, data, and disruption — was rarely being applied to homes.

But it should be.

“Good enough” marketing and reactive communication don’t cut it.

My approach blends:

  • Data-backed pricing and positioning strategy

  • High-level marketing execution (where I obsess over the details)

  • Hyper-local knowledge of Marin + SF micro-markets

  • Clear, proactive communication at every stage

  • Strong relationships with agents + community

I’m admittedly Type-A, so I believe plans and timelines matter. So do spreadsheets. So does thoughtful staging. So does that one photo angle that makes all the difference.

But none of it works without trust.

At the end of the day, real estate is about protecting your investment while building your life around it. I bring the strategy, the guidance, and yes, the spreadsheets — but also integrity, trust, and probably a dog story or two.

If you’re thinking about making a move in Marin or San Francisco, I’d love to help you — and show you how we can even enjoy the process along the way.

Community Leadership + Involvement

  • Top 1.5% of agents nationwide (RealTrends Verified)

  • The New Crew @ Compass, Co-Founder (national network of 180+ new agents)

  • The Cove School, Vice President of PTO (Parent Teacher Org) + occasional mascot

  • Larkspur Corte Madera School District, Safety + Technology Task Forces

  • SPARK, Legacy Sponsor + Business Partner (Larkspur Corte Madera School Foundation)

  • Mariner Cove Neighborhood Association, Beautification Chair (board of directors)

  • Kaua’i Humane Society, Rescue Alumni Group Founder (uniting 580+ dog owners)